Idun Minerals is a Swedish series of nurturing and protecting mineral cosmetics. It has been developed to suit all skin types, from dry to oily. The series includes foundation, powder, concealer, blusher, mineral powder, lip gloss and eye shadows and mascaras. There are also different make up brushes and brush cleaning products to choose from.
The basic products are made from 100% highly purified minerals. This means that they do not contain any nickel, chrome or micro-organisms, nor do they contain any talcum powder, oil, silicone, fragrances, bismuth, or preservatives, such as parabens - materials that may cause skin irritation, rash or allergic reactions. The products are organic and water-free, which prevents the spread of bacteria.